Office of Los Angeles Mayor Eric Garcetti


Mayor Garcetti Launches Partnership with AIGA, Edward James Olmos Spanish-Language 'Get Out the Vote' Campaign

LOS ANGELES—Mayor Eric Garcetti today announced the L.A. launch of “Este Año tu Voto es Cosa Seria (This Year, Your Vote is a Serious Matter),” a non-partisan, Spanish-language voter awareness campaign. The announcement was made in partnership with AIGA, the professional association for design, and the campaign’s non-profit partners, NALEO Educational Fund, Mi Familia Vota, and the League of Women Voters.

“Our democracy is at its best when all citizens have their voices heard on Election Day,” said Mayor Garcetti. “The results of this election will have real consequences in the daily lives of millions of Angelenos — and we can’t afford for anyone to sit this one out.”

The Mayor’s Office of Immigrant Affairs will promote “Este Año tu Voto es Cosa Seria” as part of its broader efforts in civic engagement and non-partisan voter education. The campaign features actor and director Edward James Olmos in a series of public service announcements and :05-, :10-, and :15-second spots, which run daily on local Spanish-language networks KMEX Ch. 34 – Univision L.A., Telemundo 52 Los Angeles / KVEA, and Azteca 54. In September, the campaign will roll out posters on bus benches and bus shelters that direct Angelenos to NALEO’s bilingual toll-free number ( 888-839-8682) and Mi Familia Vota’s website ( for voter education and registration information.

“No matter what your political affiliation, we cannot say it enough about how important it is to get your vote out,” said actor/director Edward James Olmos. “We need first-time voters, student voters and everybody to vote on November 8. For those unable to vote, please encourage those who can to commit to you that they’ll get their vote out. We’re all in this together.”

Launched nationally on President’s Day, AIGA’s Get Out the Vote campaign wields the power of design to mobilize the communication design profession in support of voter engagement and to motivate the American public to register and turn out to vote in the 2016 election. AIGA is working to amplify the campaign in select major markets across America.

“AIGA, the oldest and largest professional association for design, believes that the power of design lies in its singular ability to deliver a message with clarity, emotional power, and the urgency to act,” said Julie Anixter, AIGA Executive Director. “AIGA’s initiative, Design for Democracy, part of its broader commitment to impact, channels the talent and experience of the most relevant designers in the country to join in on the efforts of community leaders in cities, like Los Angeles, to improve the quality of life for all citizens. Through this Get Out The Vote campaign we are very proud to support the efforts of Los Angeles Mayor Garcetti, Edward James Olmos, Agustín Garza, and so many others to ensure that the call to action, to vote, is taken seriously.”