Mayor Eric Garcetti today announced that through a new partnership between the L.A. Department of Recreation and Parks and GolfNow, golfers can now book tee times online at 10 city-owned golf courses. Previously, tee times could only be booked on the phone and in-person. This was inconvenient for golfers, more expensive for the city, and the lack of an online booking offering resulted in reduced tee-time booking, costing the city revenues. There is no cost to the city for this service.
"It's about time city government caught up with the rest of the world. This makes booking easier for golfers and is better for the city's bottom line. A huge part of my back to basics agenda is to use off-the-shelf tools to provide better customer service and make government more efficient, and that's exactly what we're doing here."
"A major objective of our Department is to increase public awareness and use of our amazing assets," said RAP General Manager Mike Shull. "GolfNow provides a great partnership towards achieving greater use on our golf courses."
Bookings can be made at GolfNow.com for the following 18-hole L.A. city courses:
- Rancho Park Golf Course
- Wilson Golf Course
- Harding Golf Course
- Encino Golf Course
- Balboa Golf Course
- Woodley Lakes Golf Course
- Hansen Dam Golf Course
Bookings can be made at GolfNow.com for the following 9-hole L.A. city courses:
- Harbor Park Golf Course
- Penmar Golf Course
- Roosevelt Golf Course
L.A. city tee times went on the site on October 1 and between then and October 12, tee times resulting in $34,428 in course revenues were booked.
Mayor Garcetti also noted that his recently-issued executive directive to combat the drought requires 85 percent of L.A. golf course acreage to use recycled water by 2017, and directs an analysis to be conducted regarding 100 percent use of non-potable water.
About the City of Los Angeles Department of Recreation and Parks
The Department of Recreation and Parks maintains more than 16,000 acres of parkland with more than 430 neighborhood and regional parks, 184 recreation centers and facilities, 368 children’s play areas, 321 tennis courts, 256 ball fields, 31 senior centers, 13 golf courses, nine dog parks, 23 skate parks, 61 swimming pools, 12 museums and an urban forest of one million trees and 92 miles of hiking trails.
The Department also provides after school enrichment programs for children and teens including music, dance, and athletic programs. For more information about the Department of Recreation and Parks, please visit www.laparks.org.
About Golf Channel Business Solutions
GolfNow is part of Golf Channel Business Solutions, the business-to-business arm for the world’s leading consumer tee-time portal. Golf Channel Business Solutions connects golf course owners, operators and PGA Professionals with golfers through a wide range of programs and services that help them operate more efficiently and increase revenues. A multifaceted division of Golf Channel, Golf Channel Business Solutions provides technology platforms, grow-the-game opportunities, online distribution services and marketing tools that increase participation, enhance facilities’ online presence and leverage revenue management and customer relationship management strategies. For more information about programs and services visit Golf Channel Business Solutions and GolfNow.